What it takes to create something so timeless like Chanel No. 5? Is it marketing, or is the ingenuity of the perfumer what has kept this perfume on the top of the most expensive luxury goods for 95 years?
Chanel buys up more jasmine fields to safeguard famous No. 5 - BusinessWorld Online
Chanel’s N°5 is perhaps the most iconic scent of all time, but now the all-important French jasmine is in short supply
Without French jasmine, Chanel N°5 perfume wouldn't exist – which is why the luxury brand is buying up fields to safeguard its bestselling scent
Lancôme’s Domaine de la Rose in Grasse may only cover four hectares, but it has an important role to play. French fragrance brands targeting the super-premium market are looking for organic fields in the south of France.
Why Lancôme and Chanel are buying up flower fields in Grasse
The luxury brand is wary of disappearing flower crops used in its best-selling perfumes
Chanel plants more jasmine to safeguard its iconic No. 5 perfume
Chanel buys up more jasmine fields to safeguard famous No 5
The animal was ridden by Charlotte Casiraghi, a niece of Prince Albert of Monaco and a competitive showjumper who is also a Chanel brand ambassador.
Horse struts catwalk at Chanel's Paris Haute Couture show
In Grasse, France, we learned about harvesting of the legendary May rose—and the intricate process of creating Chanel No. 5 fragrance.
We Visited The Grasse Rose Fields, The Key To Chanel No. 5 Fragrance
Company claims TGV line will threaten the flowers used to make its classic Chanel No 5 fragrance in Grasse, France
Chanel threatens to close perfumery over high-speed rail plans, Chanel
Chanel No 5 Eau de Parfum Chanel perfume - a fragrance for women 1986
Chanel Perfume Bottles: Chanel No. 5 by Chanel c1921
Chanel No. 5 - Wikipedia