Chanel’s N°5 is perhaps the most iconic scent of all time, but now the all-important French jasmine is in short supply
Without French jasmine, Chanel N°5 perfume wouldn't exist – which
Chanel is taking supply chain surety to a whole new level, purchasing 10 hectares in the South of France where the jasmine used in its signature fragrance, No.5, is grown, according to a report published by Reuters.
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