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The French luxury brand travelled to Senegal, in West Africa, to unveil its Métiers d’Art 2023 collection. Chanel’s president of fashion calls it the beginning of a ‘dialogue’ with the country.
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Brand ambassadorships have become a primary marketing tool for luxury houses, making such contracts very profitable for the stars who sign on. has the lowdown on one such deal, between - 16/02/2023
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