Why Is 'Barbie' Such a Cultural Phenomenon? – WWD

By A Mystery Man Writer

#BOX_INFORMATION_MOTH_PAGE_SHOUXIE# 27,2024

With the film's opening weekend box office predictions expected to exceed $93 million, shoppers, brands and celebrities want in on all things Barbie.

Why Is 'Barbie' Such a Cultural Phenomenon? – WWD

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Jacqueline Durran, the Barbie costume designer, explains how she created the hundreds of looks for Greta Gerwig’s blockbuster, and the viral detail that was Ryan Gosling’s idea. Read the exclusive interview with Vogue.

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Carol Spencer, a fashion designer from Minneapolis, spent 35 years designing outfits for Barbie. She drew inspiration from designer brands like Dior and Chanel, and believes Barbie has endured because people from different walks of life found their own connection to the doll.