The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping. An online survey was created in Qualtrics to collect data. After a preliminary analysis, structural equation modeling was used to conduct a confirmatory factory analysis and to test the hypothesized relationships. The findings revealed that all consumer beliefs, including environmental, frugality, online retailing, and fashion consciousness, positively influenced consumers’ attitudes and subsequent purchase intention for second-hand luxury items from online secondary luxury retailers. This study added to the literature by utilizing the Theory of Planned Behavior framework and incorporating the secondary luxury consumer beliefs. Ultimately, the researchers were able to better understand this online secondary luxury consumer and what influences the consumer to purchase secondary luxury goods from online retailers such as The RealReal.
After graduating law school in 1999, Sarah Davis started a modest store called Fashionphile and noticed her luxury items were reselling close to—and in many cases above—retail prices. So later that year, she launched Fashionphile as a standalone ecommerce site focusing on the consignment of luxury labels. From Louis Vuitton’s Neverfull Tote to Chanel’s Classic Double […]
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Where can I buy good and high quality replica bags such as Chanel, Gucci, Prada & Hermes? I wanted to resell this product in my country. - Quora
The resale market is booming, and as new handbag lovers take interest, more and more bags are ending up on resale sites like Fashionphile, The RealReal, and Rebag. Now more than ever people are…
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Clothing resale shops can help you go from an overflowing closet to a full wallet.
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/PRNewswire/ -- Today, in honor of Women
Neiman Marcus Group Partners with Women-Founded NFT Project 'Boss Beauties' to Unveil Neiman's Co-Founder Carrie Marcus Neiman NFT Among New Role Models Collection on International Women's Day
Madison Wright - Procurement Specialist, Handbags & Accessories - FASHIONPHILE